Rituals
One platform for a global wholesale operation: partner onboarding cut from weeks to hours, disputes tracked to resolution, and white space surfaced while there is still time to act.
Rituals · Travel & Retail store, Oman Airport The situation
Rituals is a global luxury lifestyle brand with a substantial B2B operation behind the consumer name: wholesale partners, Travel & Retail and corporate clients, across multiple product lines, pricing structures and geographies. The consumer brand is famous. The infrastructure behind the B2B business had grown the way most do, one system added per problem, until the architecture no longer matched the scale it was carrying or the ambition it was meant to serve.
Business challenges
No single view of the partner.
Accounts, stores and commercial performance lived in systems that did not connect. Nobody could see a partner relationship whole: what was agreed, what was shipped, what was selling, what was disputed.
Commercial and supply chain worked from different truths.
Account managers and supply chain teams held different pictures of the same commitments, so misalignments were discovered after the fact instead of managed in advance.
Onboarding measured in weeks.
Approvals fell into email chains with no tracking and no consistent path to resolution. Every week of delay was a store not yet selling, and the cost compounded with every new partnership.
Reporting that arrived too late to matter.
Business intelligence required days of manual stitching across platforms. By the time a report was ready, the data in it was already history.
Disputes quietly leaking margin.
Resolution lived in different systems from the original commitment, which made leakage hard to quantify and impossible to stop.
Onboarding in hours, not weeks.
What we built
One account, everything attached.
A unified Salesforce platform replaced the fragmented landscape with a single view of every partner, location and relationship, across commercial and supply chain. Account managers now negotiate with the complete relationship in front of them.
Supply chain inside the commercial conversation.
Commitments, fulfilment status and open disputes sit in one shared, real-time picture. Misalignments are managed before they cost money, not discovered after.
Onboarding at deal speed.
Dynamic approval flows and automated notifications compressed partner onboarding from weeks to hours. New doors start selling sooner, and the revenue clock starts earlier on every partnership.
HQ-to-store execution, structured.
Campaign-triggered messaging linked to assortments and fixtures replaced ad hoc email threads. Launches now land the same way in every market.
White space, while it still matters.
Real-time distribution intelligence shows which categories are underperforming in which partner accounts, surfaced before the window closes rather than confirmed at month-end. Sell-in conversations run on live data instead of last month's.
What changed
The platform is live across Rituals' global wholesale organisation, including Travel & Retail, with over 300 users. Store opening lifecycles are shorter because onboarding no longer waits on email chains, which means new partnerships generate revenue sooner. Dispute leakage is down: every dispute is now tracked and resolved inside the system that holds the full relationship context, so margin stops disappearing into unconnected threads.
The system landscape is leaner, cheaper to maintain and built to absorb continued global growth. And for the first time, performance across the entire B2B business, partner accounts, supply chain, retail execution and commercial analytics, is visible in one place, in real time.
How we worked
A compact senior team, working business-first: commercial process before configuration, adoption designed in from day one rather than bolted on at the end. No delivery pyramid, no juniors learning on your platform.
Running a partner business on systems that do not talk to each other?
Most wholesale organisations we meet recognise at least three of the five challenges above. The Free Scan shows you, in one working session, where your architecture is leaking time and margin, and what fixing it is worth.
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